INSIGHTS

Field notes on the human side of AI.

Research-backed, practitioner-tested writing on adoption, change management, and what actually happens when organizations meet new technology.

Stop Brainstorming AI Use Cases. Start Prioritizing Them.
STRATEGY6 min read

Stop Brainstorming AI Use Cases. Start Prioritizing Them.

A practical effort/impact matrix for identifying and prioritizing AI use cases, plus a free downloadable template to run the exercise with your own team.

Coming soon

Your Team Isn't Resisting AI. They're Exhausted.
CHANGE FATIGUE7 min read

Your Team Isn't Resisting AI. They're Exhausted.

Change fatigue, not resistance, is why AI rollouts stall. The data on transformation burnout, and how capacity planning and change champions turn it around.

Coming soon

Don't Give AI the Ability to Delete Your Data (and Other Governance Lessons Learned the Hard Way)
GOVERNANCE7 min read

Don't Give AI the Ability to Delete Your Data (and Other Governance Lessons Learned the Hard Way)

An AI agent deleted a live production database. Another wiped a user's files. The governance lessons from 2025's AI disasters, and why guardrails accelerate adoption.

Coming soon

From Magic Words to Second Brains: How We Stopped Prompting and Started Building
CONTEXT ENGINEERING8 min read

From Magic Words to Second Brains: How We Stopped Prompting and Started Building

The skill that matters in AI keeps moving: from prompt engineering to context engineering to AI-readable knowledge systems. A short history, and how to build your own.

Coming soon

Want this thinking applied to your organization?

Every article comes from work we do inside the Adoption by Design™ workshop series.

Book a free discovery call